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INVICTA BY MERUS

Project Scope

Logo
Packaging

Release Date

January 2021

Invicta is the sister brand to Merus, one of Foley Family Wines & Spirits' premier Napa Valley wineries. This project introduced two Cabernet Sauvignons—each from a different valley—crafted with the same high-end winemaking approach that defines Merus. The label design carries that prestige forward, featuring a split Merus vine icon that becomes whole when the bottles are placed side by side, reinforcing the connection between the two wines. After the success of the Cabernets, the lineup expanded with a Red Blend—its deep red label and silver foil setting it apart while still complementing the two AVA specific Cabernets.

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