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WILLAKENZIE ESTATE

PROJECT SCOPE

Packaging Redesign

RELEASE DATE

Spring 2025

WillaKenzie Estate spans 420 acres in the heart of the Yamhill-Carlton AVA, with six distinct vineyard parcels—each bringing its own personality and texture to the wines. When discussing the redesign, Winemaker Erik Kramer emphasized how these unique characteristics shape each of these wines. The new labels bring that idea to life, allowing you to see and feel the texture of the wine before even taking a sip. Each Single Parcel Pinot Noir features a custom emboss that reflects both the wine’s essence and the topography of its vineyard block. For the Estate Pinot Noir and Chardonnay, the label wraps the bottle in three elegant ridges, a tribute to the natural contours of the WillaKenzie Estate itself.

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